That Magic Word – Marketing
A week ago, on one of the blogs I read, I stumbled upon a useful post on marketing ideas. It got me wondering – how much time does an average artist spend on his/her computer trying to promote their work? I must admit I spend at least a couple of hours most days (sometimes this couple turns into much more than “a few”!). It is getting annoying as this is the time that I could be hmm… using to actually improve my skills – taking more photographs, painting…. Well, I’m sure you get the idea.
Still, we all must live on something and I’m afraid that, if you want to earn some money, you have to take action.
Here’s something you can start with.
If you click on this link you will be taken to a website called Artists Helping Artists, where you will find loads of information and advice on marketing your artwork. What’s good about this website – they have a Blog Radio, so you can listen to some of their recorded shows, while working on something else (I’m sure such multitasking isn’t only for women). There you will find Ten Ways to Jump Start Your Art Career, Using Pininterest to Sell Your Art (I’m not sure about Pininterest as they seem to be cleverly “stealing” images or so I heard on several blogs I read), Top Apps for Artists and many more related topics.
The lady, who is behind all this – Leslie Seata (a professional artist), can offer hundreds of tips, but I’d like to share just a few that I thought I might actually give a try:
1. Create e-books that people can download from your website or blog for free. If you struggle to pick interesting topics you can simply use the most popular posts on your blog.
2. Start selling quality prints of your artwork.
3. Leave comments on other blogs – the more, the better.
4. Create a Twitter account and “tweet”.
5. Compile an art buying guide for beginners and, of course, don’t forget to include your artwork.
6. Join Google +
7. Team up with another artist.
8. Find some place locally where you could exhibit your artwork for free (for e.g. furniture shop or hairdressers).
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Maybe you’re already doing some of this? Does it work? We’d be glad to hear what you think!